Website Design and Digital Marketing Checklist For SMEs
Website Design and Digital Marketing For SMEs is a huge topic, but before any business owners go into the website design or digital marketing they need to complete few basics to help them grow their business and generate more revenue.
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Before we dive into digital marketing, it’s important for you to have a digital foundation (which you will build your marketing efforts upon). This includes your brand, website, and Google My Business, Local SEO, Social Media, Content Creation ,Collecting Your Customer Reviews, Keyword Research and Customer’s Database.
Digital Marketing Goals
What is it: Let’s start simple–does your audience know you exist? If they don’t, they can’t possibly buy from you. The second question–do they like you? If they don’t, you need to improve brand sentiment.
You need this when: You always need this, but especially if you’re a startup, have a new product line or service offering.
Your website is a digital marketing, sales, customer service, and internal engagement tool. On the digital side of things, it affects every stage of the marketing funnel. In short, if you want to elevate your digital efforts, make sure your web design is modern, responsive, and delightful.
Search engines have radically improved their understanding of locality, and having your business correctly identified and optimized for local search is crucial for attracting the right customers. This means optimizing your website with your location in mind, getting your business listings in local directories set up, and tagging your location in your social media posts. If you don’t have a website get one today, you don’t know what are you losing. dominate google now.
3.Google My Business
One of the easiest ways to set up your brand for digital success (especially for local businesses) is through Google My Business. Legitimize your brand and provide all your essential information in one place. It’s also a source of reviews and testimonials.
4.Social Media Setup
Find out where your audience is on social media and join them. Typically, every business needs a Facebook presence plus at least one other social media account. To find out specifics (what platforms, when to post, and how often) . We will setup your social media accounts based on your business needs as B2B or B2C.
Your Bonus Tip For Your Social Media
- Know your customer. (don’t sell your product, sell your customer’s need)
- Match your content to every stage of a buyer’s journey.
- Don’t just write about your products or services. Add on something about your other activities too.
- Focus on the long-term. (GIVE UP YOUR SHORT TERM MINDSET)
- Incorporate SEO into your overall content strategy.(YOU CAN GOOGLE ON FREE SEO TOOLS)
- Understand the big picture when analysing an advertisement’s performance.
- Remain flexible as audience preferences shift.
- Remain consistent in design when launching a campaign.
- Become a growth leader for your company.
- Personalize your content.
- Try new things. Change one at once, otherwise you wont know which one is working and which one is don’t.
- Don’t underestimate LOCAL SEO
“A successful website does three things:
It attracts the right kinds of visitors.
Guides them to the main services or product you offer.
Collect Contact details for future ongoing relation.”
― Mohamed Saad
Creative content works wonders for brand awareness and truly spans all mediums (social platforms, search engines) and forms (video, photography, written word).
In your content, provide your audience with fun or useful information that aligns and complements your brand. For example,
- Guides and checklists
- How to articles
- Human interest stories
- Blog Post (click here to get free post about your business)
6.Collect Your Reviews
Word of mouth has and always will be the most highly-prized method of getting your business in front of more customers. In addition to the traditional person-to-person form, online reviews are now a major component of the word about your business. Being proactive with collecting positive reviews for your business is one key to building your credibility with potential customers.
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Keyword research is very important for your social media posts. You need to know what are the words your niche customers are using when they do google or social media search. Plan your keyword research for your posts and educate yourself on how to do keyword research for your Social Media Posts
Client or customer’s database is a lifeline for any businesses. Learn how to collect your client or customer’s database such as Phone Number and Email ID for your business growth
As mentioned earlier, digital marketing is a huge topic, we only covered the basics for SMEs. Being a Business Coach and a Digital Marketing Expert in Malaysia. I (Kirubagaran Samugam) always encounter business struggle to generate leads. Common mistakes most of the business owners, especially SME owners are; they get confused between the investment and the expenses. They refused to spend on a good digital marketing . Spending on a good digital marketing is not an expenses, it’s called investment. Lead Generation is a game, before playing it just learn the basics. All The Best!!!