10 Things Every Business Owners Should Know About Marketing
As a Digital marketing company owner, I realized many of the business owners thinks, It’s hard enough to keep up with running your business, let alone the best ways to market it. I’m writing this post to help business owners informed and on top of what’s important for your business’s growth and success. im not gonna say its gonna be easy, it requires you to do some work. let’s dive in.
1. Your UVP
Your unique value proposition is what sets you apart from your competitors. It’s the thing(s) you do to help your customers in ways that your competitors don’t (or can’t). Every successful business has a UVP, whether they’ve articulated it or not. If you don’t know your business’s unique value proposition, you need to; and then you need to incorporate it into your content and messaging.
2. Work on Local SEO
Search engines have radically improved their understanding of locality, and having your business correctly identified and optimized for local search is crucial for attracting the right customers. This means optimizing your website with your location in mind, getting your business listings in local directories set up, and tagging your location in your social media posts. If you don’t have a website get one today, you don’t know what are you losing. dominate google now.
3. The Importance of Google My Business
I noticed, most of the business owners not aware of this, The Google My Business platform is having an ever-growing impact on how local customers find businesses. Getting your Google My Business profile created and populated is a minimal time investment with a major return.
For more help with Google My Business, head to our GMB Knowledge Center with free help and how-to articles.
4. Who Your Competitors Are
It is not about focusing on business growth, a business owner should pay attention to their competitors too. It’s important to know your competitors so you can keep tabs on them, and identify gaps that you can fill in
6. What Your Metrics Are
It’s important to identify what success looks like for your business, which might be organic traffic, the conversion rate on your ads, email open rate, monthly revenue, or inventory growth. Whatever your important metrics are, knowing them gives you a baseline so that you can see how well you’re progressing and where you need to improve your performance. Related post: How to Know if Your Marketing is Working
7. Collect Your Reviews
Word of mouth has and always will be the most highly-prized method of getting your business in front of more customers. In addition to the traditional person-to-person form, online reviews are now a major component of the word about your business. Being proactive with collecting positive reviews for your business is one key to building your credibility with potential customers.
8. Email Still Works
Good old fashioned email marketing still works. It’s still effective, it’s still cheap, it’s still the way for you to convey huge amounts of information to your leads and prospects without taxing your resources or annoying your targets. I still recieving questions like does email marketing still works? yes, it still works
9. Your Niche
Your business has a niche. It is better to be great at one thing than it is to be mediocre at many things. Everyone can get mediocre just about anyplace they turn. Mediocre isn’t competitive. It’s great that’s hard to find. Find your niche and be great in it. Get a consultant if you can’t find one for yours.
10. The Power of Simple Content
Content is crucial for marketing, but you don’t have to be the world’s greatest writer to be successful. let me be honest I’m not good at writing, I leverage my writing with some of the Google tools like Grammarly. Marketing is about connection, it’s about you are telling a story to your audience. Write and create as if you are just talking with your audience in a regular personal conversation. Employ their language, convey simple and digestible information, and express your brand and thoights message in relatable ways.